POS materials reinvigorate brand
July 27, 2010 by Michael
Consumers in Cambridge will be seeing a change in their local Lakeland store as the kitchenware retailer looks to overhaul its window displays across the country. The retailer is looking to reinvigorate their window displays and point of sale display materials along the themes of ‘home baking’ and ‘grow your own’, which are felt to reflect the current trends in these difficult times.
Lakeland is working with the agency, Gratterpalm, to develop their new point of sale and window display materials. The overall theme is to reflect the British summertime using pastel and citrus colours and cardboard cut-outs of season produce, cupcake cases and images of scrapbooks in rustic, homely styles. This will be backed up with a commitment to value in the window displays with strap lines such as ‘save money – make your own’ and ‘great value’ window sticker displays. The ‘grow your own’ creative will be reflected in a series of Polaroid pictures that will be displayed showing images of a ‘green salad’.
Lakeland wants to use the window displays to appeal to their current loyal consumer base but also attract a younger audience. In the recession, it was felt that they wanted to reflect that ‘staying in’ is the new ‘going out’ and capitalise on consumer trends to grow/bake their own. Lakeland recognises the importance of their window display and point of sale materials in driving sales and reflecting their brand. Other retailers looking for pos printing in Cambridge should be able to source printers locally who can help them reinvigorate their store appearance as well.