Council slammed money spent on flyer printing
December 17, 2011 by Lyndon
Sheffield City Council has come under fire from residents after it produced a communication asking local residents how it could save money – and spent £21,000 in the process on services such as distribution and flyer printing.
Cambridge police were recently praised for avoiding unnecessary spending on communications and printed literature when nearby Hertfordshire council spent money producing a similar document. This time, it is Sheffield City Council in the spotlight for printing over 200,000 pieces of communication at a cost of nine pence each. These are to be sent to homes throughout Sheffield.
The leaflet and questionnaire form produced by Sheffield City Council is a good way to reach local residents in their home to gain feedback as print communications have a presence that cannot be easily ignored, unlike online communications. However, some residents may not agree with their ‘speculate to save’ approach that seems to have caused some controversy in this South Yorkshire city.
Council leader Julie Dore spoke about the decision to communicate with residents in this way, saying:
“This is opportunity to respond and participate in what is a very, very difficult budget-setting process. They wouldn’t get a chance to understand what dire circumstances we’re in with these cuts and what it means to Sheffield [without it].”
Sheffield City Council is faced with the task of cutting £57 million from its budget in 2012 and this questionnaire that has been printed and is being sent out to residents of the city is one way to gauge whether public feelings are strongly opposed to some cuts whilst they see other cuts as fair. This will help Sheffield Councillors to make a decision.