Cambridge printing company lights up the future of label printing
November 8, 2011 by Gareth
The Cambridge-based print company has come up with a way to print electronic circuits onto the labels of drinks bottles. The technology that is contained within the printed label lights up when pressure is applied. This is why the technology seems to work best with drinks bottle labels; as it is natural to apply pressure when holding a bottle. However, this new technology could be applied to any type of printing in future.
The electronic circuits are printed onto a special material called biaxially oriented polypropylene, which is made by the same company that holds the trademark on cellophane. This material is a type of film that can be applied to bottles or that could be used in windows to create displays that light up when touched. There are several ways that this innovative new piece of technology could be used in future for businesses, manufacturers and advertisers who are looking to add an extra layer of interactivity to their printed communications.
For now, this remains a long way off from becoming commonplace. People looking to produce eye catching print jobs can rely on print shops in Cambridge who offer tried-and-tested printing methods that work, such as banner, poster and flyer printing. Cambridge-based company PragmatIC have produced the first prototypes of the electronic labels and it is expected that they will apply this technology to other, more practical uses.