Billboards make a statement for Cambridge estate agent
May 29, 2010 by Michael
This summer in Cambridge will see two giant 48 sheet billboards displaying the new branding of local independent estate agent TuckerGardner. The estate agents, to mark their 21 years in sales and letting and to reposition themselves and their brand in the marketplace, had tasked Cambridge based Mobas to create a campaign to evolve their brand identity for the present day. This will culminate in the unveiling of posters on two of Cambridge’s most prominent billboards around the city. Mobas is a creative design, digital and brand agency solving design and communication issues for businesses in Cambridge.
The brand evolution developed by Mobas is to incorporate all elements of the marketing mix from the creative concept, which will feature some of Cambridgeshire’s famous landmarks, to PR and advertising campaigns – including the two prominent billboard sites.
In addition to the two billboards, the campaign will run in the local press around Cambridge. The brand evolution is to mark the changes in the property sales and letting sector and reflect TuckerGardner’s ethos of today. Robin Bryant, Managing Director of Mobas has said that the creative idea for the campaign has come from research into the general public’s opinions and their views of not just the company TuckerGardner, but of estate agents as a whole.
If your company is looking to reposition themselves in the market and you want to make a big statement to broadcast the message, billboards provide the perfect platform. There are printing companies local to the area who will offer poster printing in Cambridge.