Posters target Greater Manchester commuters
August 8, 2010 by Gareth
Every morning and evening across Greater Manchester, commuters from around the area spend hours stuck in traffic along the familiar routes in and out of the city centre going to and from offices in the centre. Along these routes, commuters will begin to see large billboard posters and roadside large banners aimed at them at points on the commute when traffic really builds up encouraging them to consider leasing office space at the airport servicing the area, Manchester Airport. Such locations are perfect for engaging commuters in the right mind set to consider office space outside of the city centre.
The poster and banner campaigns will feature illustrations by David Bray and the designs have been created by local agency BJL. MAG Developments who run the property side of Manchester Airport commissioned BJL to create a poster campaign that would appeal to the Greater Manchester commuter. Each poster design will depict a different benefit of taking an office at Manchester airport and David Bray was enlisted to bring the posters to life by creating a version of a memo on each design.
Roadside posters give great coverage of the main arterial routes in and out of the main towns and cities in the region making outdoor advertising the perfect medium to make an impact on commuters around the area. Brands wanting to catch this time-poor audience with an advertising campaign should consider sourcing printing companies in Bolton or other areas across Greater Manchester in order to get an attention grabbing message in front of them.