Lancashire county council launches cross channel campaign to alert residents to icy conditions
January 5, 2011 by Lyndon
Lancashire county council is one of the many local authorities around the UK who are stepping up their communications plan during adverse winter weather conditions. The council are using a number of channels to alert customers to travel and transport news and this spans both online and print media. As well as using online channels to launch a pioneering new ‘Gritter Twitter’ service on micro-blogging site Twitter that gives updates about icy road conditions, the council could benefit from working with local companies offering services like digital printing in Bolton to create an offline awareness campaign. Local printing companies in Bolton and the surrounding area have many years’ experience when it comes to producing material for distribution around the Lancashire area.
One major issue in the current adverse weather conditions is the fact that deliveries are being delayed. By using a local company for digital printing in Bolton, Lancashire County Council would benefit from not having to worry about the printed material not arriving on time, as they are locally based and therefore transportation would not be as much of an issue.
By combining digital printing with online activity, the council could ensure that Bolton residents would receive the right messages about icy conditions and how to stay safe in the current inclement weather. Local businesses are finding that their trade is increasing thanks to the fact that people no longer want to travel long distances in dangerous conditions and this also applies to local printing companies based in Bolton.