Bath publishing company launches new website to support printed magazine
March 19, 2011 by Lyndon
Future Publishing, a Bath-based publishing company has recently announced that it aims to launch a brand new website to support the print version of .Net Magazine, one of the best-selling magazine titles for web development. The magazine itself has been running since 1994 and it already has a website, but one that needs an overhaul. This investment in the digital side of .Net Magazine showcases the fact that the print version is still a strong publication with a wide following and that rather than render the printed magazine obsolete, the digital offering will work in conjunction with the off line version. Printing companies in Bath have worked with Future Publishing for a number of years as well as running off smaller magazines, fanzines and newspapers for smaller local businesses. Bath is a city that has a distinct creativity to it and so companies offering things like brochure printing in Bath are often called upon to provide their printing services.
Bath-based Future Publishing have expressed their desire to keep the print version of .Net Magazine very much alive as there is a valid case for having something tangible to hold and that the experience of reading a magazine is very different to that of browsing a website.
Like Future Publishing, several companies are exploring the options of how they split their marketing budgets and digital is becoming an area which is seeing a steady increase in investment. Brochure printers in Bath see this as a positive move due to the fact that online services need printed calls to action to drive people to digital channels and so print work should increase in line with digital investment.