Five Gold Rings initiative is set to raise awareness of Olympics activities via digital printing
January 28, 2011 by Lyndon
Basingstoke residents are currently enjoying the start of the build up to the London 2012 Olympic Games and are planning a number of events and initiatives to celebrate this. Even though the games do not take place until next year, there is already a buzz in the air surrounding the sporting event thanks to the Five Gold Rings project which is being championed by the council. The project encourages community activities and events and many of these are being promoted around the town using posters, flyers and banners created using digital printing methods. Basingstoke residents are being encouraged to embrace the Five Gold Rings project via a number of different mediums, not just sport. For example, the local council has given a range of ideas for projects via its website and these include dance events, literature assignments and nature-themed gatherings.
Groups from around the region are being encouraged to participate in Five Gold Rings, regardless of age, sex, gender or any other factor. The council are actively promoting this via their website and groups who get involved could look to do the same. Studies have shown that website promotions are most effective when coupled with other forms of advertising. For example, poster printing could be used to help Basingstoke groups to ensure their events gained the maximum amount of attendees or publicity as required. Local companies offering digital printing in Basingstoke would be able to provide such services to help increase the reach of the Five Gold Rings project.