Campaign to save local pub set to be in vain
September 21, 2011 by Gareth
The Crown pub in Axford could face closure, despite heavy investment in advertising campaigns to try and save it.
The Crown pub has been losing money for the last three years and with no light at the end of the tunnel, it could soon be turned into a place of residence. It has been revealed that the planning application has been received to carry out the necessary work to convert the building from a pub into a home.
The ill-fated Crown has changed hands several times over the years and is currently owned by Machawk Ltd. and has seen tenants come and go, unable to cope with rising costs and dwindling numbers of punters. In 2010, a tenant ran the pub for less than a year before being declared insolvent and leaving the pub with large debts. New tenants were brought in but they too struggled to make the pub turn a profit, despite having previous experience of running similar establishments.
Pubs throughout Britain have felt the force of the economic downturn and this, combined with a dip in trade following the introduction of the smoking ban in 2007 has left many pubs facing closure. However, some establishments continue to flourish, even on a relatively small marketing budget. Providing the budget is spent wisely and any advertising campaigns are carefully planned, The Crown could have benefitted from a campaign combining online promotion through sites like Facebook and Twitter and well thought-out print communications produced using services like flyer printing. Basingstoke pubs may take the fate of The Crown as a warning sign to review their own marketing approach and look to refine it accordingly.