POS Printing brings Altrincham and Manchester’s festive shopping season to life
December 21, 2010 by Lyndon
Over recent years, Manchester has become known as something of a shopping capital of the north of England, boasting both a bustling city centre as well as the thriving Trafford Centre mall. Both of these areas are popular shopping destinations for people living in the surrounding areas, including Altrincham. However, some shops in Altrincham are shifting their marketing and advertising focus from drawing in new customers and instead are focusing on retaining existing customers and increasing the amount that they spend in each transaction by using clever POS advertising. Altrincham shops using printed messaging at the point of sale in shops are reporting a significant increase in average transactional value as opposed to those who do not use this method of advertising.
Local print companies who offer POS printing in Altrincham are finding that orders for this type of printing increased in the run up to the festive season as local shops focused their efforts on maximising their profits.
Many of the shops in the region declared that they would choose a local company who offered POS printing in Altrincham over one that was based online, as they felt that using local printing companies based in Altrincham gives out the right message to customers as well as supporting the local economy. As many shops decide to focus on what they do well locally rather than trying to compete with bigger shops based in Manchester, POS printing in Altrincham looks set to become even more popular throughout 2011.