Museum ties posters in with Remembrance Day
November 13, 2010 by Gareth
A visitor attraction in Manchester has looked to poster printing companies in Altrincham and other areas around Manchester to try to drum up new visitor support. The Imperial War Museum North, situated in Trafford on the outskirts of Manchester city centre, is looking to make the most of the heightened awareness around Remembrance Day and tie their campaign in with that to maximise the effectiveness of their poster campaign.
A local creative agency, Hemisphere has designed the posters which will feature in the city centre and surrounding areas as well as covering local transport networks such as Manchester’s Metrolink and various other railway stations across the North West region. Six sheet posters at bus shelters and on main routes in and around the city centre will be posted with Hemisphere’s creative whilst smaller four sheet posters will be printed to target the various transport network stations across the region. The war museum is hoping that a timely message around Remembrance Day will attract new visitors through their doors.
Hemisphere has used powerful and thought provoking photographs of real people whose lives have been touched by war to try to prompt people to engage with the posters and think about the stories behind the images. The head of marketing and PR at the museum commented that visitors to the museum have feedback in the past about the effect that the museum and it’s exhibits has had on them and that Hemisphere’s latest creative to promote the museum captures the human stories that unfold in times of conflict.