Graffiti POS attracts attention
May 13, 2010 by Gareth
A Manchester book store has put a novel twist on the idea of point of sale advertising to grab attention and create a buzz around their store. Magma, a book store based in Manchester’s Northern Quarter on Oldham Street has briefed Sicocreative to spray paint new designs directly on to the front hoardings of their shop – the live artwork is sure to make them stand out on the high street and draw customers in.
More traditional point of sale advertising can work in the same way for other city centre retail outlets in Manchester such as printed posters or A-boards or directional signs. There are local companies who can help with businesses offering pos printing in Altrincham or other areas close by to Manchester city centre. Pos displays work with other forms of advertising to grab consumers’ attention at the last moment before a purchase or to attract passing trade into the store on impulse.
Magma is using a different approach and the benefits work for Sicocreative too. Sicocreative is a website set up by a Manchester designer, Simon Painter, who set up the site to bring together artists of all kinds in an online community and give them the opportunity to showcase their work, raise their profile and also sell their designs and illustrations in the form of prints, t-shirts or even items such as skateboards. The designs therefore on the front of Magma’s hoardings serve to draw attention to the website as well as create attention to Magma’s book store on the high street.