Customisation craze breathes new life into digital printing
April 27, 2011 by Michael
Cheshire-based company The Printing House has started offering bespoke wallpaper printing to meet the demands of a new customisation craze that is currently sweeping the UK. Recent economic hard-times saw a return to the ‘make do and mend’ philosophy of more austere times in Britain and this has led to a rise in the number of craft classes and websites happening throughout the country. Websites such as Etsy.com have seen popularity surge as people have embraced the spirit of making their own garments and jewellery. It was only a matter of time before the craze spilled over into the world of digital printing. From home-made flyers for concerts to poster printing, the demand for small local companies to provide tailor-made services is on the increase, with people choosing to support local businesses rather than use big multi-national companies.
Cheshire-based print companies could see a rise in demand for bespoke printing thanks to this latest craze for wallpaper printing as it becomes more main-stream. For those not quite ready to take the crafty plunge into creating rolls of wallpaper, companies who offer poster printing in Altrincham, Cheshire and the surrounding areas could help to inject some personality into a home by creating posters designed by budding craftspeople. The print company offering wallpaper print reported a growth of 25 percent over the last year and their managing director, Peter Harrison, was quoted as saying:
“Print isn’t dead, it’s just changing direction”.
With websites like Etsy.com making the connection between online and the real world all the more tangible and people tapping into their creativity more than ever before, digital printing industries in Altrincham and Cheshire could be set for a real boost.